Marcus Gomez writes Transit TV white paper for Asia Media

"Transit TV: All Eyes Are Now On It" (PDF; 2.4MB)

Marcus Gomez recently concluded a white paper project for Asia Media titled “Transit TV: All Eyes Are Now On It”. Asia Media is Malaysia’s leading narrowcasting network.

The white paper takes a close look at Transit-TV as an information medium. Research by AC Nielsen reveals some startling insights into an audience traditionally overlooked by media account managers. For example:

• 87% of passengers are able to recall one or more commercials viewed on transit-TV.
• 80% of the transit-TV audience are 15-to-39 year-olds and possess tertiary educations.
• 31% of bus riders have purchased a product advertised on transit-TV.

Here is an excerpt from the white paper:

“Transit-TV is quickly asserting itself as an alternative advertising medium that offers an exceptionally captive market with high frequency and high brand awareness recall rates, all at a fraction of the cost of traditional advertising mediums. The audience are tertiary-educated city-dwellers with a demonstrable propensity to spend money on fast food and entertainment, personal hygiene and mobile services.”

The white paper can be downloaded for free from our portfolio page.