Marcus Gomez & Partners produces white paper for Teliti Datacentre
Premier freelance copywriters Marcus Gomez & Partners were recently engaged to produce a white paper and other collateral for Teliti International Datacentres, soon to be Malaysia’s leading datacentre operator.
Conceptualised, written and designed by Marcus Gomez, “The Next Green Thing: How Teliti International will help clean up our information and shape the future of green data centres in Malaysia” discusses the impact of our ‘dirty data’ on the environment and how green datacentres like Teliti’s will help clean up IT pollution. Recent estimates say that the world’s data centres currently consume about 330 billion kWh of electricity every year, almost as much as the entire electricity demand of the UK. Unsurprisingly, this has attracted the attention of environmentalists and regulators. The U.S. Environmental Protection Agency has initiated a programme to create minimum operating-efficiency standards for the country’s data centres, while the European Union has asked data centre operators on the continent to ‘voluntarily’ commit to adopting the EU Code of Conduct for Data Centres.
Teliti’s new green datacentre will adopt several best practices designed to maximise its energy efficiency and reduce the data carbon footprint of its clients. It is designed to achieve a Power Usage Effectiveness rating that exceeds normal industry standards and will be head-and-shoulders above most other data centres in Asia.
About Marcus Gomez
Marcus Gomez & Partners provides world-class technical and business copywriting solutions to help global SMBs and multinationals enhance their sales, market share and corporate visibility in the international marketplace. Based in Kuala Lumpur, Malaysia, the boutique communications agency counts some of the biggest brands in the world as its customers, including Hewlett-Packard, Microsoft, Cisco Systems and TÜV SÜD. It also serves major government agencies such as the Malaysian Investment Development Authority (MIDA), SIRIM Berhad, Iskandar Regional Development Authority (IRDA), InvestPerak and the Ministry of International Trade and Industry.