Marcus Gomez writes and edits the Cisco Innovators quarterly newsletter

Cisco Innovators for Small and Medium Businesses

Marcus Gomez has been recruited to help write and edit the regional Cisco Innovators newsletter for Small and Medium Businesses.

Cisco Innovators provides entrepreneurs and senior managers in the SME/SMB arena with sound business advice and and technical tips that aim to boost your ability to keep up with the rapidly accelerating changes in the technology world.

Unlike the newsletters of many other companies, Cisco Innovators does not just focus on what Cisco can do for you. Instead, it takes a more pragmatic approach to communication that puts the reader’s interests first rather than Cisco’s interests per se. The most recent issue includes a network security checklist, for example, as well as four strategies for SMB’s to find a route to recovery:

1. Increase revenues by getting bigger and better
2. Control labor costs by increasing productivity
3. Improve cash flow and profits by cutting overheads
4. Reevaluate your technology suppliers

Cisco Innovators is also chock-a-block full of case studies, executive insights and technology spotlights, not to mention a wealth of information about the latest applications of IT in the networking world.

The assignment was an interesting one, and Marcus Gomez looks forward to working on the next issue.