Marcus Gomez writes Transit TV white paper for Asia Media

October 1, 2009

Marcus Gomez recently concluded a white paper project for Asia Media titled “Transit TV: All Eyes Are Now On It”. Asia Media is Malaysia’s leading narrowcasting network.

The white paper takes a close look at Transit-TV as an information medium. Research by AC Nielsen reveals some startling insights into an audience traditionally overlooked by media account managers. For example:

• 87% of passengers are able to recall one or more commercials viewed on transit-TV.
• 80% of the transit-TV audience are 15-to-39 year-olds and possess tertiary educations.
• 31% of bus riders have purchased a product advertised on transit-TV.

Here is an excerpt from the white paper:

“Transit-TV is quickly asserting itself as an alternative advertising medium that offers an exceptionally captive market with high frequency and high brand awareness recall rates, all at a fraction of the cost of traditional advertising mediums. The audience are tertiary-educated city-dwellers with a demonstrable propensity to spend money on fast food and entertainment, personal hygiene and mobile services.”

The white paper can be downloaded for free from our portfolio page.

About Marcus Gomez, Malaysia’s Top Freelance Copywriting Agency

Marcus Gomez & Partners provides world-class technical and business copywriting solutions to global SMBs and multinationals. We help enhance our customers’ sales, market share and corporate visibility in the international marketplace.

By outsourcing their copywriting projects to Marcus Gomez, our customers gain instant access to our expert capabilities and total editorial solutions. We count Cisco Systems (Singapore), Ericsson (Beijing), Microsoft (Malaysia), HP (Global), SIRIM Berhad, Iris, Shangri-La Hotels (Malaysia) and MDeC among our satisfied customers. We bring global best practices to your documentation needs.

Find out more about our copywriting services here, or visit our Portfolio page to see samples of our previous work.

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